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Digital Taken Boosts Organic Traffic and Leads for Eco-Friendly Clothing Brand

The Challenge

Sprout Apparel, a rising ethical clothing brand, found their website languishing on the second and third pages of search results for key terms like “eco-friendly clothing” and “sustainable fashion.” Their organic traffic and lead generation were minimal, hindering their mission to reach eco-conscious shoppers. They sought Digital Taken’s expertise to improve their SEO and online visibility.


Search Engine Optimization (SEO)


Sprout Apparel.

What We Did

Digital Taken adopted a comprehensive SEO strategy tailored to Sprout Apparel’s unique industry and audience.

Digital Taken’s

Digital Taken adopted a comprehensive SEO strategy tailored to Sprout Apparel’s unique industry and audience. Their approach included:

  • Technical SEO Audit: Identifying and rectifying technical issues hindering website crawl and indexing.
  • Keyword Research & Analysis: Uncovering high-value, relevant keywords with strong search volume and low competition.
  • On-Page Optimization: Optimizing title tags, meta descriptions, header tags, and content for target keywords and user intent.
  • Content Strategy: Creating high-quality, informative content that resonates with Sprout Apparel’s target audience and addresses their eco-conscious values. This included blog posts, infographics, and product descriptions.
  • Link Building: Implementing a strategic link-building campaign to increase website authority and trust signals.
  • Local SEO Optimization: Optimizing Sprout Apparel’s Google My Business profile and other local listings for improved local search visibility.
  • Regular Monitoring & Reporting: Tracking progress through analytics, and providing Sprout Apparel with detailed reports and insights to ensure data-driven decision-making.

Digital Taken’s


Within six months of implementing Digital Taken’s SEO strategy, Sprout Apparel experienced significant improvements:

  • Organic Traffic Increase: A 133% increase in organic website traffic, driven by ranking higher for key target keywords.
  • Lead Generation Growth: A 121% increase in leads generated through organic channels, directly benefiting Sprout Apparel’s sales pipeline.
  • Brand Awareness Boost: Increased brand awareness and online visibility, leading to greater brand recognition in the eco-friendly fashion space.
  • Improved Engagement: Higher user engagement on the website, with users spending more time and exploring deeper into product pages.


Digital Taken’s data-driven, strategic SEO approach successfully catapulted Sprout Apparel’s online presence, transforming them from a hidden gem to a thriving online destination for eco-conscious shoppers. The increased organic traffic, lead generation, and brand awareness solidified Sprout Apparel’s position in the competitive ethical fashion market. This case study demonstrates the significant impact a well-executed SEO strategy can have on driving online success for businesses of all sizes and industries.